Kenya Hara

Kenya Hara is the most famous graphic designer in Japan nowadays.  As the pioneer of Japanese arts, Kenya brings a new idea and interesting style for the world. In the early years, Kenya worked for the government and do some public activities, such as created brochure

for Nagano winter Olympic Games, designed some logo for public articles. However, his most famous design is ‘white’ when he worked in MUJI.

In 2002, Kenya became the design director of MUJI. In that time, MUJI existed for a long time, but not many people know its name. Some people though they should make a brand more famous so that people are willing to spend more money to buy it. While Kenya though a designer need to make some familiar things to be unfamiliar, thus customs want to buy the production due to their interesting. Kenya began make MUJI’s productions simple, without any decorations and based on one color -- white. Adding some decorations on a production is simple, but remove something from the production is difficult. From these simple goods, customs will feel a kind of aesthetics from his design and minimalism is a form from the Japan's traditional culture.  Nowaday, MUJI has almost 6,000 productions which conclude post, print and daily necessity.